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視頻標簽：Advertising
所屬欄目：高中英語優質課視頻
視頻課題：人教版選修九Unit5 Inside Advertising（warming up pre-reading reading and comprehending) 新疆 - 塔城
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高中英語人教版選修九Unit 5 Inside Advertising （warming up pre-reading reading and comprehending) 新疆 - 塔城
Unit 5 Inside Advertising （warming up pre-reading reading and comprehending)
LESSON PLAN (教學設計)
1 BACKGROUND INFORMATION課程介紹 class
Class 2 Senior 2
Date/Time時間 40 minutes (the second lesson of unit 5 Module 9)
Teaching Point 教學要點 1. The students master reading strategies 2.apply what they
have learnt in unit 5 into practice. 3understand the meaning of text and learn how to analyze expositions
Lesson Aims 課程目標
The students can know the definition of ads .how advertising works and learn strategies of it
Lesson Aims 課程目標 The students can apply what they learnt about ads into practice, i
ncluding words and expressions, ideas of ads. Class Profile
There are 49 students in the class. They are poor in speaking and need more practice. They do not know how to apply what they learn in the lesson into practice, especially into writing.
Anticipated problems 預測的問題 All the tasks are designed in new activity forms, so students may have problems in carrying out the instructions. Long sentences is a big challenging, so students may not finish it as expected. Proposed solutions 問題解決的方案
Apply some pictures to instructions so that the students can have a better idea of the new activity forms.
More time and guides are needed for the students in comprehension.
Teaching Context 教材分享
Students have learnt the reading passages How Advertising Works and have been exposed to some ads. They need the chance to reviw the words and expressions and to apply what they learnt about ads into practice.
Materials
教學輔助材料及 情感目標
The video ,learning guide, pictures, some key sentences
from the reading passages, a students’ worksheet designed for this lesson 情感目標：正確對待廣告不被其控制
2.教學過程
課前準備：1，通過上一節課詞匯學習，為學生對理解本課文章內容奠定了初步的基礎，提前預習導學案和本文中出現的長難句分析使學生更好的學習本課。2，為了發揮學生的互助作用，將全班學生分為8組每組6人，組長為成績較好的同學擔任
教學過程：
Step1 lead in為了更為生動的體現廣告的普遍性，播放一段無數廣告剪輯而成的視頻由此引出課題。并思考Where can find ads? Why are they so popular? 首先引領學生根據問題，建構文章框架：
Step 2：warming up and pre-reading頭腦風暴游戲
本環節，通過小組成員猜測圖片用意的頭腦風暴，預測跟本單元廣告相關的6個圖片。很自然的進入文章，并帶著疑問去檢測自己的猜測是否準確，瀏覽的文章的大意。要求： 1. 6 students in a group sit in a circle.
2. Say something on the topics.
3. share the information with partner 頭腦風暴的問題：
1. Where do you see or hear advertisements? 2. What do ads want us to do?
復習的內容：1,TV， Radio， shopping center, the Internet, bus, car, public places,… 2. What makes a good advertisement? Step 3 skimming
介紹說明文，教學生找關鍵詞 Step 4 scanning
在此過程中加入必修二的2篇廣告 讓學生更好的理解如何使廣告更為有效，并為下節作文課打下伏筆 復習的內容：
a good slogan easy to remember a good brand name Creativity truthful facts Humor
vivid pictures
appealing to customers’ emotion Step5 post-reading
讓學生總結寫作目的以及回顧課文的寫作結構。教會學生如何快速的抓住說明文主旨大意 Step 6promotion
學以致用 做題鞏固及檢測學習到的知識
建議部分
引到學生認識到：不能被廣告控制 Step 6 家庭作業
1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.
2. Finish the writing.
假設你是一位剛剛大學畢業的廣告專業的求職學生，正接受面試，考官要你口頭描述廣告的定義以及如何制作有效廣告。
請按照本課所學，為他寫一則約120-150字的短文
視頻來源：優質課網 www.jixiangsibao.com
