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視頻標簽：Inside,advertising
所屬欄目：高中英語優質課視頻
視頻課題：人教版高中英語選修九Book9 Unit 5 Inside advertising Reading How advertising works吉林市第一中學
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人教版高中英語選修九Book9 Unit 5 Inside advertising Reading How advertising works吉林市第一中學
Book9 Unit5 Inside advertising
Reading How advertising works 教學設計
Teaching goals 教學目標 1. Target language目標語言： 重點詞匯和短語
Advertiser,advertisement,casual,advert,inform,association,media,feature,worthy, expense, generate,effective. 2. Ability goals能力目標
1). Enable the students to talk about advertising and advertisements.
2).Guide the students to summarize the main idea and predict the writer’s purpose in writing based on the analysis of the structure of the passage. 3. Learning ability goals 學能目標
Help the students learn how to express their opinions about advertisements. Teaching important & difficult points教學重難點
How to express their opinions about advertisements and how to deal with the details efficiently and how to summarize the main idea and predict the writer’s writing purpose exactly.
Teaching methods教學方法
Learner-centered approach Cooperative work Discussion. Teaching procedures & ways教學過程與方法 Step 1: Warming up
1. Let Ss enjoy some advertisements and have a discussion about what are they about? (To stimulate the students’ background information about advertisements. ) 2. Brainstorm
Ask the Ss to think about where they can see or hear advertisements.
(We can see advertisements everywhere and that means advertisements are very popular.)
3. Why are advertisements so popular?(They have a large number of functions) 4. Pre- reading
What does each of the advertisements want you to do on Pages 42 and 43? Step 2: Skimming
1).Skim the title and predict the content. 2).What type of writing is this text? 3).How is the passage organized?
4).How many parts can we divide the whole passage and how to divide? 5).Summarize the main idea of the passage based on the title and the structure? Step 3 Scanning Part1-- para1
1. How can we become walking advertisements?
2. What is the benefit of knowing how advertisements work? Part2-- para2
What is an advertisement?
How to communicate its message?Who advertises? Why do they advertise? Part3-- para3-7 Identify the target
To make the message reach target audience，the researchers should
Appeal to the target
What's the function of the two examples in Para4 as for the writing purpose? Appeal to the target
Ad often appeal to __________________________ Some ads appeal to__________________________
Others appeal to people because they are _____ or ____________________ Some appeal to ___________________________ Use a suitable medium （Para6-7） How do they decide where to advertise? Part4-- para8-9 How effective are ads?
The ads are not effective if you are not__________________________________
The ads can help(are effective) if the target audience is _________________ Step 4 Appreciating the language句式賞析
On the other hand，being constantly exposed to advertisements can help to change our opinions over time． 句式仿寫：
另一方面，經常接觸英語，我們的語言水平有可能隨著時間的流逝而提高。 Step 5 Post-reading
1. What’s the purpose of the passage ?
2. There are subtitles in the text.What are their functions? Step 6 Summary of the reading skills. Step 7 Promotion 教材鏈接 高考鏈接 Step 8 Homework
1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems. 2. Finish the writing.
假設你是一位剛剛大學畢業的廣告專業的求職學生，正接受面試，考官要你口頭描述廣告的定義以及如何制作有效廣告。 請按照本課所學，為他寫一則約120-150字的短文。
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