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視頻標(biāo)簽：Advertising
視頻課題：北師大版必修四第11單元 unit 11 The Media Lesson 3 The Advertising Game北京市 - 昌平區(qū)
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北師大版必修四第11單元 unit 11 The Media Lesson 3 The Advertising Game北京市 - 昌平區(qū)
教學(xué)目標(biāo)
At the end of this lesson , the students are supposed to be able to:
1. get a clear idea of the main idea of each paragraph and the detailed information in each paragraph;
2. summarize the main idea of the text and be clear of the development of ads;
3. pay attention to public advertisements and shoulder social responsibility.
2學(xué)情分析
1. 本班是普通班,大部分學(xué)生對(duì)英語(yǔ)學(xué)習(xí)都有一定的興趣,愿意參與教學(xué)活動(dòng)。但是對(duì)英語(yǔ)學(xué)習(xí)有一定的畏難情緒,尤其是面對(duì)篇幅較長(zhǎng),詞匯量大的文章時(shí)。因此,在本課的學(xué)習(xí)中進(jìn)行分段閱讀,降低閱讀難度,并就每類(lèi)廣告給出實(shí)例,幫助學(xué)生理解課文,提高學(xué)生興趣。
2. 學(xué)生在第十單元已經(jīng)學(xué)習(xí)并練習(xí)寫(xiě)作過(guò)一篇文字廣告,對(duì)商業(yè)廣告的語(yǔ)言特點(diǎn)和目的已經(jīng)有了一定的了解。課前也已經(jīng)自學(xué)過(guò)本課的詞匯,這些有助于學(xué)生理解本篇課文,可以減輕一部分學(xué)生的畏難情緒。
3. 通過(guò)前3個(gè)模塊的學(xué)習(xí),學(xué)生已經(jīng)對(duì)整體閱讀和細(xì)節(jié)閱讀的閱讀策略有了一定的了解和掌握,但還需進(jìn)一步練習(xí)和鞏固。
3重點(diǎn)難點(diǎn)
Important point: Students can understand the main idea of each paragraph and the detailed information in each paragraph.
Difficult point: Students can summarize the main idea of the whole passage.
4教學(xué)過(guò)程
4.1第一學(xué)時(shí)
4.1.1教學(xué)活動(dòng)
活動(dòng)1【導(dǎo)入】Watch an advertisement
Watch an advertisement and ask students "What have we seen?" to get into the topic quickly.
活動(dòng)2【講授】Prediction
Read the title and predict the content of the passage. Help the students focus on the meaning of "game".
活動(dòng)3【講授】Read for the main idea of each paragraph
Students read through the whole passage quicly to check the prediction and try to summarize the main idea of each paragraph. Let the students share how they get the main idea to make the students focus ont he first and last sentence of each paragraph.
Para. : visually attractive ads
Para. : ads with design and ideas
Para. : classic ads
Para. : public ads
Para. : ads of humor and unusual ideas
活動(dòng)4【講授】Read for detail information
Students read the passage paragraph by pagraph to get the features,problems and solutions to each kind of advertisements by answering questions. The questions are given one by one to help the students dig into the text and there is an advertisement to help the students understand the features after reading each kind of advertisements.
1. Read para. 1 and answer the following questions.
a. What can we get from a classic ad?
b. What information is included in a classic ad?
c. How does the author support his idea?
2. Read para. 2 and answer the following questions.
a. What’s the problem with classic ads?
b. How to solve the problem?
3. Read para. 3 and answer the following questions.
a. Why are modern techniques of design not enough for ads to be noticed in modern cities?
b. How do the modern ads stand out in competition?
4. Read para.4 and answer the following questions.
a. Do the ideas linked with the products still work today? Why?
b. What ideas do today’s advertisers use to make you notice the products?
c. Are there some other ways to make an ad attractive?
5. Read para. 5 and answer the following questions.
a. What’s the aim of the public ads?
b. What are the differences between commercial ads and public ads?
c. Why do we need public ads?
活動(dòng)5【講授】Summarize the main idea of the passage
Students summarize the main idea of the text.
活動(dòng)6【活動(dòng)】Disussion
1. Students dususs the author's purpose of writing this article.
2. Students reanalyze the meaning of "game" in the title.
活動(dòng)7【練習(xí)】Fill in the summary
Students finish the summary of the text by filling in the blanks to review the content of the text, practice the key expressions as well as get prepared for the grammer learning.
活動(dòng)8【作業(yè)】Homework
1. Look up the words: approach; consist of.
2. Write a short passage about the development of advertisments and list your opinions about advertising.
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