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視頻標(biāo)簽：clothes
所屬欄目：初中英語優(yōu)質(zhì)課視頻
視頻課題：Go for it 七上Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store杭州
教學(xué)設(shè)計、課堂實錄及教案：Go for it 七上Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store杭州市余杭區(qū)杭州英特外國語學(xué)校
執(zhí)教： 杭州英特外國語學(xué)校 駱婷
Lesson Plan for Unit 7 B2b
Teaching material
Go for it 七上 Unit 7 How much are these clothes? Section B2b Mr. Cool’s Clothes Store 這篇文本為一則廣告，主要采用降價促銷這一營銷策略來吸引顧客，文本結(jié)構(gòu)清晰，有招徠顧客的開頭結(jié)尾，用提問的方式來吸引讀者的注意，并且考慮到不同買者（女孩、男孩）的需求。因為本單元圍繞不同衣物及買東西問價格而展開，該廣告只采用了降價這種促銷方式，其實結(jié)合實際生活，還有很多種其他方式，如送優(yōu)惠券，多買多送，包郵等，在為學(xué)生鋪墊寫作時，可激活學(xué)生思維進(jìn)行討論，加入更多使廣告更加吸引消費者的策略。
Students Analysis
The students are in 7th Grade at Entel Foreign Language School. Most of them are active in class and they get easily involved in class when competing with other groups. They have already learned about different kinds of clothes and are able to ask and answer about prices. And they have learned many adjectives to describe things.
Lesson Objectives
By the end of the class, the students will
1) be able to use the following expressions by making an ad for a store:
a ... store at one’s great sale; at very good prices; for .../for ..., only, Come to...., Come and buy, Do you like..? Do you need...? dollar(s), yuan
2) understand the following topic related expressions by T’s presentation: attract, attractive, strategy, big sale, 70% off, customer
3) know the following ways to write an attractive ad and be able to use them to write their own ads.
a. Invite customers to the store at the beginning and the end b. Use the selling strategy of big sale
c. Ask questions to attract customers' attention d. Think about different customers' needs
e. Use more adjectives to describe the things in the store
f. Use other selling strategies such as gifts, buy one get one free, and coupons
4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale. 5) be aware of the sales promoting strategies employed in ads and think critically from the customers’ perspective and then possibly make rational purchase decisions in their everyday life.
Lesson Outcome
Ss work in groups to design an ad for their own store using the language and strategies learned in class.
Teaching key points:
to summarize the language and strategies used in the text and then use them properly in
their own ad.
to brainstorm other possible ways to make the ad more attractive and then use them
properly in their own ad.
執(zhí)教： 杭州英特外國語學(xué)校 駱婷
Teaching difficulties:
To use the prepositions at, for correctly in the phrase of at one’s great sale, at very good
prices, they have... for...dollars, for girls, for boys.
Teaching Procedure
Activity 1: Watch a video clip from Good luck Charlie and answer the following Wh-questions. 1) What do they want to buy? Why do they have to wait in line on Thanksgiving Day?
The laptops are really cheap. People sell them for only 49 dollars. They are at terrific/very good prices.
2) Where can they buy the things?
Ss Compare another two photos: one store on big sale with lots of customers and another with no customers to elicit big sale, at a great sale 3) When can they buy things at a great sale?
Teacher leads Ss to discuss on the occasions when stores are on big sale and get to know some shopping festival home and abroad such as Double Eleven and Black Friday. 4) How do they know things are at a great sale? They read some ads.
5) Where can we see ads?
On TV, in the newspaper, on the Internet, on the street... So ads can be everywhere. 6) Why do people put ads everywhere? To attract more customers.
設(shè)計意圖：
由學(xué)生熟悉的《查莉成長日記》視頻片段導(dǎo)入有利于活躍課堂氣氛，提高學(xué)生的興趣和參與的積極性。與此同時，通過觀看視頻內(nèi)容，可以激發(fā)學(xué)生對于購物的圖式，回憶過往的購物經(jīng)歷，與此同時教師呈現(xiàn)目標(biāo)語言，為之后的課堂聽力、閱讀、討論以及寫作做好鋪墊。
Activity 2: Listen, Read and Imitate.
1) Ss listen to the an ad and fill in the price tags.
2) Ss check the answers by asking their peers the questions“How much are their ...?”and ask the question as They have...for...dollars.
3) Ss read after the recording, mark the tone and imitate the tone, especially the stress.
設(shè)計意圖：
在聽力過程中尋找具體價格有利于培養(yǎng)學(xué)生的聽力能力；讓學(xué)生自己問問題，既是對之前學(xué)習(xí)內(nèi)容的鞏固，也有利于提高課堂學(xué)生的參與度；模仿課文的重音和語調(diào)有助于學(xué)生更好地體會廣告的亮點。
Activity 3: Compare the text with a simplified version with only the price information
Ss compare the two texts and look for the differences, and T summarizes the ways the writer uses to attract customers
a. Invite customers to the store at the beginning and the end (Come and buy our clothes...Come to our store now!)
b. Use the selling strategy of big sale (at great sale, at very good prices, only)
c. Ask questions to attract customers' attention (Do you like...? Do you need..? How much are
執(zhí)教： 杭州英特外國語學(xué)校 駱婷
our...?)
d. Think about different customers' needs (for boys, .../for girls,...) 設(shè)計意圖：
通過兩個廣告的對比，讓學(xué)生對奪人眼球的廣告和平淡的廣告有了整體印象，體會廣告的語言特點，再通過具體分析提煉出作者的寫作策略，為下面的小組合作完成寫作任務(wù)做好鋪墊。
Activity 4: Brainstorm other ways to make the ad even more attractive. e.add words like Big Sale at before the title
f. add some adjectives to describe the things in the store. g.add other possible sales promoting strategies. Buy one get one free./Buy one, get one half off. Gifts
Coupons Free delivery Free samples ....
設(shè)計意圖：
通過頭腦風(fēng)暴的形式引導(dǎo)學(xué)生回憶生活中所見過的促銷方式，進(jìn)一步思考其他可以讓廣告更有吸引力的營銷策略；同時，通過教師提問引導(dǎo)，讓學(xué)生認(rèn)識到，他們可以將課文中的廣告語言變得更加吸引人。
Activity 5: Design an ad for one store.
Make an ad for one store (stationery store, sports store, furniture store, book store...) and present it to the class. Ss can choose the things they want to sell and write the ad on shimo.im. After writing, Ss make use of the checklist to assess their peers’ work. Checklist
設(shè)計意圖：
讓學(xué)生自主選擇售賣的商品，給學(xué)生更大的創(chuàng)造空間，同時也是對之前所學(xué)話題的回顧與復(fù)習(xí)。通過小組合作共同完成一則廣告可以培養(yǎng)學(xué)生的合作能力，并且檢測他們在本堂課中的所學(xué)，另外，為廣告插畫也能展現(xiàn)他們的藝術(shù)才能。寫作過程在石墨文檔上完成，這是之前學(xué)生用過的寫作交互平臺，操作上較為熟練，可實現(xiàn)課堂同步協(xié)作寫作，便于即時呈現(xiàn)分享學(xué)生習(xí)作。也能實現(xiàn)插圖、評價等功能。通過同伴互評的方式提高學(xué)生的課堂參與度，強化本節(jié)課的所學(xué)所得。
1. Does your ad have an attractive title?
2. Does your ad have attractive pictures?
3. Do you invite customers at the beginning and the end? 4. Do you use big sale and other selling strategies?
5. Do you use questions to attract customers’ attention?
6. Do you think about different customers’ needs?
7. Do you use at least three adj.s to describe the things?
8. Is there any grammar mistake?
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