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視頻標簽：How much are,these clothe
所屬欄目：初中英語優質課視頻
視頻課題：Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store
教學設計、課堂實錄及教案：Go for it 七上 Unit 7 How much are these clothes Section B2b Mr. Cool’s Clothes Store
Lesson Plan for Unit 7 B2b
Teaching material
Go for it 七上 Unit 7 How much are these clothes? Section B2b Mr. Cool’s Clothes Store 這篇文本為一則廣告，主要采用降價促銷這一營銷策略來吸引顧客，文本結構清晰，有招徠顧客的開頭結尾，用提問的方式來吸引讀者的注意，并且考慮到不同買者（女孩、男孩）的需求。因為本單元圍繞不同衣物及買東西問價格而展開，該廣告只采用了降價這種促銷方式，其實結合實際生活，還有很多種其他方式，如送優惠券，多買多送，包郵等，在為學生鋪墊寫作時，可激活學生思維進行討論，加入更多使廣告更加吸引消費者的策略。
Students Analysis
The students are in 7th Grade at Entel Foreign Language School. Most of them are active in class and they get easily involved in class when competing with other groups. They have already learned about different kinds of clothes and are able to ask and answer about prices. And they have learned many adjectives to describe things.
Lesson Objectives
By the end of the class, the students will
1) be able to use the following expressions by making an ad for a store:
a ... store at one’s great sale; at very good prices; for .../for ..., only, Come to...., Come and buy, Do you like..? Do you need...? dollar(s), yuan
2) understand the following topic related expressions by T’s presentation: attract, attractive, strategy, big sale, 70% off, customer
3) know the following ways to write an attractive ad and be able to use them to write their own ads.
a. Invite customers to the store at the beginning and the end b. Use the selling strategy of big sale
c. Ask questions to attract customers' attention d. Think about different customers' needs
e. Use more adjectives to describe the things in the store
f. Use other selling strategies such as gifts, buy one get one free, and coupons
4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale. 5) be aware of the sales promoting strategies employed in ads and think critically from the customers’ perspective and then possibly make rational purchase decisions in their everyday life.
Lesson Outcome
Ss work in groups to design an ad for their own store using the language and strategies learned in class.
Teaching key points:
to summarize the language and strategies used in the text and then use them properly in
their own ad.
to brainstorm other possible ways to make the ad more attractive and then use them
properly in their own ad.
執教： 杭州英特外國語學校 駱婷
Teaching difficulties:
To use the prepositions at, for correctly in the phrase of at one’s great sale, at very good
prices, they have... for...dollars, for girls, for boys.
Teaching Procedure
Activity 1: Watch a video clip from Good luck Charlie and answer the following Wh-questions. 1) What do they want to buy? Why do they have to wait in line on Thanksgiving Day?
The laptops are really cheap. People sell them for only 49 dollars. They are at terrific/very good prices.
2) Where can they buy the things?
Ss Compare another two photos: one store on big sale with lots of customers and another with no customers to elicit big sale, at a great sale 3) When can they buy things at a great sale?
Teacher leads Ss to discuss on the occasions when stores are on big sale and get to know some shopping festival home and abroad such as Double Eleven and Black Friday. 4) How do they know things are at a great sale? They read some ads.
5) Where can we see ads?
On TV, in the newspaper, on the Internet, on the street... So ads can be everywhere. 6) Why do people put ads everywhere? To attract more customers.
設計意圖：
由學生熟悉的《查莉成長日記》視頻片段導入有利于活躍課堂氣氛，提高學生的興趣和參與的積極性。與此同時，通過觀看視頻內容，可以激發學生對于購物的圖式，回憶過往的購物經歷，與此同時教師呈現目標語言，為之后的課堂聽力、閱讀、討論以及寫作做好鋪墊。
Activity 2: Listen, Read and Imitate.
1) Ss listen to the an ad and fill in the price tags.
2) Ss check the answers by asking their peers the questions“How much are their ...?”and ask the question as They have...for...dollars.
3) Ss read after the recording, mark the tone and imitate the tone, especially the stress.
設計意圖：
在聽力過程中尋找具體價格有利于培養學生的聽力能力；讓學生自己問問題，既是對之前學習內容的鞏固，也有利于提高課堂學生的參與度；模仿課文的重音和語調有助于學生更好地體會廣告的亮點。
Activity 3: Compare the text with a simplified version with only the price information
Ss compare the two texts and look for the differences, and T summarizes the ways the writer uses to attract customers
a. Invite customers to the store at the beginning and the end (Come and buy our clothes...Come to our store now!)
b. Use the selling strategy of big sale (at great sale, at very good prices, only)
c. Ask questions to attract customers' attention (Do you like...? Do you need..? How much are
執教： 杭州英特外國語學校 駱婷
our...?)
d. Think about different customers' needs (for boys, .../for girls,...) 設計意圖：
通過兩個廣告的對比，讓學生對奪人眼球的廣告和平淡的廣告有了整體印象，體會廣告的語言特點，再通過具體分析提煉出作者的寫作策略，為下面的小組合作完成寫作任務做好鋪墊。
Activity 4: Brainstorm other ways to make the ad even more attractive. e.add words like Big Sale at before the title
f. add some adjectives to describe the things in the store. g.add other possible sales promoting strategies. Buy one get one free./Buy one, get one half off. Gifts
Coupons Free delivery Free samples ....
設計意圖：
通過頭腦風暴的形式引導學生回憶生活中所見過的促銷方式，進一步思考其他可以讓廣告更有吸引力的營銷策略；同時，通過教師提問引導，讓學生認識到，他們可以將課文中的廣告語言變得更加吸引人。
Activity 5: Design an ad for one store.
Make an ad for one store (stationery store, sports store, furniture store, book store...) and present it to the class. Ss can choose the things they want to sell and write the ad on shimo.im. After writing, Ss make use of the checklist to assess their peers’ work. Checklist
設計意圖：
讓學生自主選擇售賣的商品，給學生更大的創造空間，同時也是對之前所學話題的回顧與復習。通過小組合作共同完成一則廣告可以培養學生的合作能力，并且檢測他們在本堂課中的所學，另外，為廣告插畫也能展現他們的藝術才能。寫作過程在石墨文檔上完成，這是之前學生用過的寫作交互平臺，操作上較為熟練，可實現課堂同步協作寫作，便于即時呈現分享學生習作。也能實現插圖、評價等功能。通過同伴互評的方式提高學生的課堂參與度，強化本節課的所學所得。
1. Does your ad have an attractive title?
2. Does your ad have attractive pictures?
3. Do you invite customers at the beginning and the end? 4. Do you use big sale and other selling strategies?
5. Do you use questions to attract customers’ attention?
6. Do you think about different customers’ needs?
7. Do you use at least three adj.s to describe the things?
8. Is there any grammar mistake?
執教： 杭州英特外國語學校 駱婷
Activity 6: Discuss on the purchase decision when seeing something on sale to think critically about sales. After discussion, T gives the advice “ Think twice before you buy.” 設計意圖：
之前設計廣告時，學生從賣家身份出發，但是實際上，生活中的大多數時候他們是買家，這步討論讓學生切換回他們自己的身份，批判性地看待促銷現象，引導他們理智思考自己的購買抉擇。
Assignments: Oral: Recite 2b Written:
1.Individual work: Write an ad for your own store 2.Unit 7 Exercise book 2.
Blackboard Design
Reflection
通過最后學生完成的寫作可以看出，他們能夠使用課堂所學的語言和策略完成一則吸引人的廣告，能夠使用目標語言闡述降價促銷，整堂課學生的參與積極性高，參與度也較高。除了課堂教師所教授的內容外，學生還能創新，如代言人的策略、加廣告標語（slogan）等，如賣家具的這組結尾的廣告語 “Remember, use Super Home, make better life”, 這點也讓我非常驚喜。本節課的遺憾在于，由于教學設計補充內容較多，時間上比較緊，所以最后沒能在一節課中呈現所有組的寫作，沒有時間討論學生自己創新的一些想法，也沒有時間去討論檢查學生寫作中常出現的語言錯誤，如Do you like basketball. 另外，在比較兩則廣告時，學生并沒有提及有圖無圖的差異，而我也忘了引導。其實這個差異還是比較直觀的，如果在那時候進行討論，學生會對插圖能使廣告更加吸引人這個點印象更加深刻。此外，最后同伴互評時，學生的反應還不夠快，檢查的時候節奏可以更快些，可以通過教師在板書上標記已經提及的點來加速檢查的過程。
視頻來源：優質課網 www.jixiangsibao.com
